SM Entertainment’s rising girl group, Hearts2Hearts, has made their much-anticipated comeback with the release of their new single, “RUDE!” on February 20, 2026. The track offers a confident and sassy message of self-expression, continuing the group’s journey of carving out their unique space in the vibrant K-Pop landscape. The release comes as the 8-member group prepares to meet their North American fans for the first time. The Hollywood Reporter sat down with the group to discuss their new music and upcoming activities.
Embracing a “RUDE!” Attitude
“RUDE!” is a playful warning to anyone who tries to put you in a box. Member Jiwoo described the song as being about “choosing to be yourself, even if it looks a little bold from the outside.” The track is a pop anthem with a house-influenced sound, which The Bias List describes as “sleek and fashionable.” While the review notes the song’s trendy sound, it also praises the “bubbly appeal” of the chorus.
A Year of Growth and Teamwork
Having debuted in February 2025, Hearts2Hearts has spent the last year honing their skills and growing as a team. The members, consisting of Jiwoo, Carmen, Yuha, Stella, Juun, A-na, Ian, and Ye-on, have been praised for their energetic performances and catchy music. In their interview with The Hollywood Reporter, the members shared how they’ve learned from each other, with foreign members Carmen and Stella highlighting how their bandmates have helped them with their Korean language skills.
North American Debut with “Hearts 2 House” Showcase
The release of “RUDE!” comes just ahead of the group’s first-ever North American showcase, titled “Hearts 2 House.” This tour will give the group a chance to connect with their international fanbase, known as S2U. Fans can look forward to seeing the first live performances of the new single, as well as special cover stages that will showcase a different side of the group.
What’s Next for Hearts2Hearts?
With a growing discography and their sights set on the global stage, Hearts2Hearts is a group to watch. The members have expressed a desire to explore different musical styles in the future, including the signature SM Music Performance (SMP) genre and ballads. As they continue to evolve, they hope to be perceived as a group that brings “happiness, brightness, and youth” to their fans. “RUDE!” is another confident step forward for this promising girl group.
References
- The Hollywood Reporter: K-pop Group Hearts2Hearts on New Song Rude! and Hearts 2 House in U.S.
- The Bias List: Song Review: Hearts2Hearts – RUDE!
