Korean Music Now Ranks Third in U.S. Streaming: Luminate Q1 2026 Report Confirms K-Pop’s Growing Dominance
A new Luminate report reveals Korean-language music holds a solid 1.1% share of the U.S. streaming market in Q1 2026, making it the third most-streamed language behind English and Spanish. Driven by BTS, Stray Kids, and cross-border collaborations, K-pop continues to reshape America's music landscape.